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7 Soft Skills You Must Have as a Digital Marketer

A fast-growing industry such as digital marketing requires professionals who do not only know what they are doing but are also able to do it the best possible way.

The fact that digital marketing skills can be learned just by anyone interested has made it difficult to differentiate between good and great digital marketers.

With the fast-paced growth in the space of digital advertising, there is an ever-increasing demand for skilled digital marketing professionals. Although, education, training, and certifications will qualify you as a digital marketer. However, the ability to display high command of certain soft skills will make you stand out among your peers in the industry.

By the time you are done reading this post, you will have known the soft skills that are most important to have as a digital marketer.

Here is a list of 7 soft skills you must have as a Digital Marketer.

1. Curiosity

The discipline of digital marketing is constantly changing as a result of situations such as advancements in technology and updates in algorithms. Digital marketers need to be passionate about making research, asking questions and take steps to learn more about new marketing techniques.

A digital marketer that lacks this skill will soon become a meek sound in the chorus. This is to mean that the knowledge he possesses will be extremely outdated, irrespective of his specialty in the industry. To keep up with updates on marketing, you can utilize RRS reader applications such as feedly

With so many aspects of digital marketing and so many little niche areas, the ability to crave more knowledge about how it all fits together will truly make you better at whatever aspect you choose to specialize in.

2. Communication

soft skills you must have as a digital marketers

The digital marketing profession thrives on the ability to share ideas with the team, employer or clients. Also, in order to convey engaging content in your campaigns as a digital marketer, you need to be a strong communicator or work on yourself to improve the skill.

To digital marketers, communication goes beyond being able to speak decent English, there is the need to disseminate the correct message passed from the client and to also convey your great idea to your team members before the execution process begins.

3. Tenacity

According to Wikipedia, tenacity is having persistence in purpose. It is important to understand that the field of digital marketing is not for someone who gives up easily.  This is because there is always something new, and things you know may in no time become outdated.

One of the things you’ll encounter is pitching an idea that seems great to you and it gets rejected. You may even work so hard on a campaign and not get desired results. The ability to remain persistent, learn from failures and improve on performance will go a long way to provide a great career in digital marketing.

4. Adaptability

To have a great digital marketing career, you have to be flexible. This is not just as a result of the vastness of the profession but also because you might have to work with different clients whose businesses cut across all sectors.

There is always a chance of you having to do something you have little or no knowledge of doing it. Having the personality skill of adaptability will help you to cope seamlessly in that aspect.

5. Multitasking

A fact that professional digital marketers can relate with is the dreadful amount of tasks they often have to deal with almost at the same time. It is very important to know how to manage time and prioritize tasks as a digital marketer.

This is because there will always be a new article to read, a new development you need to communicate to the client, a report you have to make and of course, an ongoing campaign you have to monitor.

Without the ability to multitask well, you will be inefficient as a digital marketer and what should have not been a great deal would eventually stress you out.

The idea is to work smart, not work hard. Devote time to figure out how to do things differently, using more simpler methods. The ability to do this will provide you enough time and ultimately, ensuring an ideal work-life balance.

6. Empathy

A very important skill that will help you maintain a healthy relationship with your employer, team members, clients and most importantly, your clients’ audience is EMPATHY.

Most of the time, you will find it difficult to communicate effectively with people in the categories mentioned if you fail to view issues from their own perspectives.

Trying to understand their concerns and pains rather than just being concerned about passing across your information. When it comes to the target audience, for a digital marketer to be able to run successful campaigns, he needs to always tell stories that make the customers the hero.

The ability to assume the angle of the second party and be able to decode what drives them will go a long way to guarantee a great career in digital marketing.

7. Strong work ethic

In the field of digital marketing, the bitter truth is that without maintaining a positive attitude toward work, you will not do really well. At times, there will be one thing or another that can down your morale as a digital marketer, you will encounter lots of roadblocks in some form or another.

However, when you choose to try again rather give up, there are as well lots of benefits you are open to if you choose digital marketing as a career.

In Conclusion,

Every day, more businesses are willing to invest in having a presence online as well as maintaining a reputable presence in order to maintain their goodwill as well as increase revenue.

This has drastically increased the demand for skilled and committed digital marketers. You will do well in your career as a digital marketer if you work on yourself to develop or improve the skills mentioned above.

A quick recap on the soft skills required as a digital marketer

  1. curiosity
  2. communication
  3. tenacity
  4. adaptability
  5. multitasking
  6. empathy
  7. strong work ethic

Do you think of any other soft skill that should have been included in the post? Kindly drop it in the comment section below.



5 Tips to Guarantee a Great Career in Digital Marketing

With hundreds of billions of dollars spent on digital advertising on an annual basis, it is no longer news that digital marketing is one of the major growing economies.

Research shows that digital advertising is growing faster than traditional advertising and therefore providing more employment opportunities.

A good number of people with foresight are getting on the train every day and the space of digital marketing can only get bigger and better.

If you happen to be one of the sharp minds who have the will and drive to kick start and continuously build a career in digital marketing, then there is no better time to start than now.

In this article, we have compiled 5 major tips to guarantee a solid foundation in a digital marketing career.

5 tips to Guarantee a Great Career in Digital Marketing

1. Willingness to learn

Digital marketing, being a vast and an all-encompassing profession requires passionate and self-motivated individuals.

People with the great passion can make the impossible happen. – Anonymous

You will do so well if you are passionate about what you have chosen to do. As you learn and grow, you might want to specialize in two or three areas which you find more interesting.

But the passion and willingness to grow by giving your all to learn would give you an edge in the world of digital marketing.

One of the steps you can take to prove your willingness to invest in yourself is to enroll in a digital marketing academy for a solid foundation in your digital marketing career.

2. Relevant Networking

career in digital marketing

To start off a career in digital marketing with a solid step, there is the need for you to network with people who have gathered experience in the field and can, therefore, provide some sort of mentorship.

This will help you grow faster and also expose you to opportunities you may not have realized even existed.

You have to surround yourself with people you perceive to have been in the profession for long that are more talented and experienced than you are.

Here are ways to get started:

  • Attend digital marketing seminars, training or conferences.
  • Join groups on Facebook, WhatsApp or LinkedIn.
  • Join forums like reddit, Nairaland, Quora etc.
  • Read articles and leave comments on medium.

You’ll always meet new people in the industry with dynamic insights to digital marketing. Take advantage of it!

3. Personal development

With the dynamic nature of the profession, learning is an ongoing process and therefore, professionals are required to go the extra mile to be updated on the cutting edge processes in the industry.

For you to keep up in the space of digital marketing, there’s the need for you to make personal research by consuming online materials in order to at least understand the industry jargon such as SEO, SEM, USP, PPC and many more.

These acronyms are greatly used in the planning, execution, and analysis of digital marketing campaigns and little or no knowledge of the industrial terms will cut you back in conversations and project executions.

One of the sites you could visit for updates in the field of digital marketing is Quicksprout.

4. Be tech-savvy

career in digital marketing

We all know the consequences of being a jack of all trades but master of none.  However, having basic knowledge in other areas of technology would help you to make great digital marketing strategies.

Digital marketing is vast and since you cannot outsource everything, it would be wise to know something about other aspects in the digital ecosystem. This would even give you leverage over other beginners who are less technically minded.

Other relevant tech skills you can acquire include:

5. Get Trained and be Professionally Certified

To really stand out among contemporaries in the space of digital marketing, a bold step you need to take is to register for online digital marketing courses or by enrolling in intensive offline training.

This will go a long way to boost your confidence as you’ll get to work on real-life projects and be exposed to real-time mentorship from facilitators who’ll take you by the hand and show you how it’s done.

In conclusion,

A quick summary of what we have learned so far. To have a solid foundation in a digital marketing career, you need to checklist the following:

  • Willingness to learn
  • Relevant networking
  • Personal development
  • Be tech-savvy
  • Get trained and be professionally certified

We are certain that if these points are checked, you’ll definitely stand out among peers in the industry.

If you have other ideas you think should be added to the list, kindly drop them in the comment section below.

Digital Marketing Career: Why You Should Pursue it in 2019

It’s no secret that almost all businesses have included or are planning to include digital marketing as part of their marketing efforts. This is why the demand for digital marketers will continue to outweigh the supply.

The scary thing is that we are yet to scratch the surface of Digital Marketing in Nigeria compared to other developed countries. So if you think the market is saturated, then think again.

The future of digital marketing in Nigeria is bright, the opportunities are limitless, the earnings are lucrative and the best time to drop everything and pursue a digital marketing career is now! You don’t even need to have a degree in marketing or computer science or any related course. All you need is skills and passion to succeed.

So if you are:

  • Fresh from school or NYSC and thinking of which career path you should follow
  • Thinking of changing your boring and unfulfilling job
  • Looking for a job that is creative, fast-paced, dynamic and lucrative

Then lucky you! You may want to read on to discover why digital marketing is the most in-demand career on earth right now.

Let’s get started!

5 Reasons Why You Should Pursue a Digital Marketing Career in 2019

1. Become a Sought-After Professional

Remember what it felt like to be the best in the class and your friends all wanted to sit around you during exams? Well, that’s kind of how it feels like to be a digital marketing professional.

Due to the fact that there are more jobs than digital marketing professionals, this gives digital marketing professionals a unique labour market advantage especially with the unemployment rate in the country.

Imagine going for an interview where you don’t have to compete with hundreds if not thousands of candidates for just 2 or 3 jobs. Awesome right?

The best part is you can work anywhere with your digital marketing skills. A lot of opportunities exist both in Nigeria and abroad. And trust us when we say the pay is way above your average job which brings us to our next point.

2. The Pay Is Lucrative

One of the questions I get as a digital marketer is “how much can I earn?”. The truth is there is no fixed salary because there are a lot of factors involved some of which include your experience, skill level, past/present achievements and of course your negotiation skills.

That being said, the pay is way more than your average job. However, when starting out, build your skills and gain more experience rather than focus on becoming a millionaire overnight.

When a job is in demand, it means there’s more opportunity to negotiate salary whether you are working full-time or as a freelancer.

As you grow into the profession, your pay is definitely going to increase. Once you are able to prove your worth, you can always negotiate your pay accordingly. Organizations that know how valuable you are will definitely be willing to pay more.

3. Different Digital Marketing Fields To Specialize In

digital marketing fields

As you may well know, digital marketing is a very wide field which includes:

  • Social Media Management/Marketing
  • Search Engine Optimization/Marketing
  • Content Marketing and copywriting
  • Email Marketing
  • Video/Mobile Marketing
  • Google Analytics and many more

There is absolutely no crime is learning all the skills but as the popular saying goes: “Don’t be a jack of all trade and master of none.”

So you can choose to specialize in one or two digital marketing fields and still make good money. Moreover, some employers only require specific skill sets such as copywriters, SEO specialists or Social media managers because specializing in specific skills makes you effective.

4. You Are Responsible For Your Career

Digital marketing is one of the few careers where you can learn from the comfort of your home, at your own pace and still land a job or at the very least an internship. Yes! you read that right.

There are many resources online such as Ebooks, webinars, blog posts, video tutorials, articles, forums that you can learn from. You can also take online courses, get free certifications from Google Digital Garage or Hubspot Academy, build your website and put everything you’ve learned into practice.

Also, you can do some volunteer jobs like managing social media, implementing SEO on a website or running paid Ads.

This way, you can start building your portfolio all at your own pace. If you can achieve all these, you will stand out from your fellow job seekers. It will also be easy to market your digital marketing skills. Trust me, it works!

5. The Digital Marketing Industry Will Evolve

digital marketing evolve

Source: Emarketing

I mentioned at the start of this article that we are yet to scratch the surface of digital marketing in Nigeria. There are a whole lot of digital channels we yet to fully utilize such as augmented reality, virtual reality, location-based marketing, and so on.

As technology evolves, so will the digital marketing industry. There will always be new and interesting things to learn which will make your career an exciting one.


So what have we learned so far? Pursuing a digital marketing career in 2019 a goal should achieve because:

  • You can become an in-demand professional.
  • You will make plenty of money.
  • You don’t have to be a jack of all trades.
  • Your career is in your hands.
  • There is enough room for everyone in the digital marketing industry.

If you’d like to get 100% practical experience and an official certification in a reputable digital marketing training academy, feel free to send a mail to info@ckdigitalacademy.com.

Once you’ve gained practical experience coupled with your personal knowledge, you’ll definitely have an edge over your peers when it comes to searching for fulfilling digital marketing career opportunities.

Do you have other reasons you’d like to share? Kindly leave a comment below.

5 Ways to Make Money With Digital Marketing Skills

Gone were those days when you have to rely on white collar jobs to make money.

Now, with the digital age comes digital means of making money.

One such means is with digital marketing.

Why digital marketing you may ask?

Almost everybody is online. People no longer rely on traditional media such as TVs, Newspaper, radio, flyers, billboards etc to get information.

With mobile phones, YouTube, Social media, emails, and so on, information can be swiftly gotten at the click of a button. Yes! It’s that easy.

Many businesses know this which is why they are looking to increase their brand awareness, reach more audiences and convert them to paying customers via digital means.

This is where digital marketing comes in.

What is Digital Marketing?

Digital Marketing is the act of marketing products and services through digital means such as social media, search engines, contents, emails etc with the aim of generating more revenue.

Like every other job, digital marketing requires time, effort, and patience to learn it. It’s not a get rich quick scheme. Also, it’s a continuous learning process. As the technology changes, so do digital marketing.

In addition, there are various fields in digital marketing that you can choose to learn and specialize in. But the best part about digital marketing is once you’ve learned it, there are various ways you can make money with it.

This is what we’ll like to share in this article. In the end, you can decide your preferred way(s) of making money with digital marketing. Without further ado, let’s dive right in.


1. Get a Digital Marketing Job

Many companies are actively looking for digital marketers because the traditional means of advertising no longer works.

They want to understand consumer behavior, interact with customers, provide prompt customer service and measure their marketing campaigns.

All these can only be achieved digitally.

So they are looking for digital marketing experts to hire.

They want people who can run paid ads, manage social media, rank their website on the first page of search engines, write educational articles and so on.

This means you can become either a content marketer, social media manager, SEO expert etc. depending on your skill set

Now you may be wondering how you can get a Digital Marketing Job.

  • Start by attending a quality digital marketing training.
  • Take an internship job. Don’t worry about the money for now. Experience is all you need.
  • Build your portfolio and share with people.
  • Build your social media profile especially LinkedIn. You need to brand yourself as a Digital Marketing Professional.
  • Meet and network with various people in the digital marketing space. You’ll get a job faster this way than applying for jobs

You can read more on ways to market your digital marketing business.


2. Blogging

When you hear Linda Ikeji, what comes to your mind? Blogging right? Now how did she make so much money to be able to afford a house on Banana Island? Read on.

Blogging basically means writing on any topic that will generate interests from as many people as possible. People go online to search for information about one thing or the other.

If you can be that source of information by either answering a question or solving a problem, you’ll get a lot of traffic.

How do you get a blog up and running?

  • Firstly, choose a niche you’ll like to blog on, for example, weight loss, food, travel, sports, fashion tips, beauty, relationship etc. Ensure you have the passion for it. It’s advisable to start with a niche, especially as a newbie.
  • Secondly, you need a is a domain name. For example, if you choose to blog on weight loss, your domain name can be www.weightlossprogram.com. Get the idea?
  • Then you proceed to host your blog.
  • Lastly, get a CMS site, preferably WordPress, design and start blogging.

It sounds a bit technical right? Not to worry, we’ll teach you how to do all these and more in our next Digital Marketing Masterclass. Click here to register.

To get people to visit your blog is not a day’s job. But focus on writing quality, interesting, educational, inspiring and engaging contents. Then share as much as possible. Share on forums like Nairaland, share with your friends, family etc.

You can also create social media accounts and share your blog posts on it. Ask questions, engage and interact with your audience and keep them coming back for more.

If you have SEO knowledge, even perfect. You can rank your blog/articles on Google’s first page to get more traffic.

You can also offer freebies to people in return for their emails. Whenever you publish a post, you can send it to them.

Once you’ve gotten enough traffic to your blog, you can then monetize it by linking Google Adsense to it. The more traffic your blog gets, the money you make when people click on ads hosted on it.

But remember, Linda Ikeji didn’t get to where she is today overnight.

It takes time, effort and dedication and willingness to write quality contents. Contents can also be in form of videos, infographics, webinars, podcasts etc.

The best thing about blogging is you can do it from the comfort of anywhere and become your own boss. Just ask Linda Ikeji.


3. Affiliate Marketing

If you have ever linked a buyer to seller and gotten a commission on whatever was sold, congratulations, you are an Affiliate Marketer.

According to Neil Patel,

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

Even before digital marketing, affiliate marketing has been in existence. But to make more money with it online means looking for businesses that offer commission through a referral link. You get paid for anyone that gets directed to their website through your blog.

This is assuming that you already have a blog up and running and there is enough traffic. Many e-commerce companies like Jumia support affiliate marketing.


4. Freelancing/Starting your own Digital Marketing Agency

If you don’t want to go through the means of any of the above-listed ways to make money with digital marketing, then you can either freelance or start your own digital marketing agency,

As a newbie, you can start by freelancing and as your business grows, you turn it into an agency. Many big companies outsource their marketing to digital marketing agencies. Your agency can be one of them.

To get started,

  • Decide which digital marketing field you’d like to specialize in.
  • Start doing little jobs like writing contents, managing social media management or website ranking for your family and friends to build your portfolio.
  • Then you can start charging either on a project, hourly, weekly or monthly basis.
  • You can also freelance on foreign websites such as Fiverr, Upwork, Freelancer and many more. Ensure you write a powerful profile and add your portfolio because freelance sites are very competitive.
  • Network as much as possible to get clients.

Once you start getting more jobs than you can handle, look for people who are willing to learn or who already have experience.

Then employ, pay or share revenue and scale. You get the idea right.


5. Growing Your Business with Digital Marketing

Remember we mentioned at the beginning of this article that many companies especially SMEs are going digital. If you fall into this category, then you can make more money by learning digital marketing.

Rather than outsource the marketing of your business to anyone, you now have the required skills to make more sales. You can track, measure and know what is working and what isn’t.

Even if you don’t have the time to do all these, you can still hire people and train them. But as a business owner, it’s imperative you learn digital marketing.


In conclusion,

We’ve shared various ways you can make money with digital marketing skills. We hope you’ve found it useful.

Let’s recap:

  1. Get a digital marketing job.
  2. Blogging
  3. Affiliate Marketing.
  4. Freelancing/Starting your own Digital Marketing Agency.
  5. Growing your business with Digital Marketing.

The best part is you can combine two or more of the above ways.

For example, you can have a digital marketing job and still freelance. Or you can be a blogger, an affiliate marketer and grow your own business with digital marketing. It just depends on how you are able to plan and manage your time effectively.

Remember, Digital marketing is not a get rich quick scheme. But once you’ve learned it, you are well on your way to financial independence.

But you if you’ll like to learn Web Design or digital marketing, simply click here.

What’s your preferred way of monetizing your digital marketing skill? Do you have other ways you’d like to share? Kindly leave a comment below.



5 Effective Ways to Market Your Web Design or Digital Marketing Business

So you now have web design or digital marketing skills, and you are ready for business. Great!

Next is to make money. However, to make money, people must first know your business exists. That’s where marketing comes in.

In this article, we’ll share 5 effective ways to market your web design or digital marketing business for increased sales.


First Things First – The Basics

Before proceeding with the steps here, you must already have the following:

  1. The skills: Don’t start marketing if you aren’t sure you can deliver. Build your skills, and practice till you’re comfortable with your skills. You can enrol in our academy to learn web design or digital marketing.
  2. Your portfolio website: This must contain:
  • Information about how you can help clients.
  • Information or case studies about clients you’ve worked with.
  • Contact information.
  • A form that potential customers can fill.
  1. Your social media accounts: At least, you should have social media accounts on:
  • Facebook
  • Twitter
  • Instagram

Now that we’ve covered the basic things you need,  here are 5 effective ways to manage your Web Design/Digital Marketing business.

1.Word-of-Mouth Marketing

This is the most effective method to market your business. How do you do this? Simple! Tell everyone you know about the services you offer.

Tell your friends, family members, people at work (if your business is a side hustle), people at your church or mosque, people you meet at events, your friends on social media, your phone/WhatsApp contacts, … you get the point, right?

What you need to understand is this: Even if these people are not in need of your service at the moment, don’t be bothered. It’s just a matter of time before they will know someone who is. And guess who they’ll recommend? That’s right… You!

Why is this effective?

The reason is that people tend to trust recommendations from people they know already. So, if your friend recommends you to a friend, it’s easier to get that deal. There’s also usually less competition when using this strategy.

So get right to it. Start telling people about your web design or digital marketing service!

2. Referral Marketing

Closely related to the first, this method involves getting people that trust your service to refer those that will be interested.

How can you implement this? Not to worry, I’ll even explain two ways:

Referral Method 1 – Your Clients:

If you work with a client (and of course, deliver a good service), you can simply ask the client to refer you to their friends who may be in need of your service.

Most of the time, you don’t need to promise them anything in return. If they are satisfied with your service, they will be pleased to recommend you to others.

However, to make the offer even more irresistible, you can add a sort of reward. This could be a small free service, such as free domain renewal or free SEO audit, or free technical support for a month… whatever you can do easily.

Referral Method 2 – Your Fans:

This method is to get your fans (or anybody for that matter) to refer people to you. To achieve this easily, there should be a monetary reward (a commission) for every client referred to you that pays for your service.

You could define a percentage, say 5%, that they will get if they refer a client to you. Many people are motivated by financial rewards, so.

Would you be running at a loss if you do this? Not necessarily. You may simply factor in the commission into your pricing. Everybody wins!

3. Influencer Marketing

When people hear the term ‘Influencer Marketing’, they usually think it’s complicated. It’s actually not. It simply involves getting someone that is already trusted by your target customers to recommend your service to them.

It’s sort of like a combination of word-of-mouth and referral marketing, except that you are not the one talking to people directly. It’s someone they trust and respect that is talking about your service to them.

This works best if you are targeting a particular niche. For instance, assuming you services to fashion designers, and there’s a particular person (influencer) that many fashion designers respect and follow on Instagram, you could reach out to this influencer, build a relationship with him/her, introduce your service to the person, and ask for the referral.

Here’s one thing you need to know: Some people make money from being influencers, so they may not speak about your service to their audience without a price. Sometimes, the prices aren’t monetary. You could offer a service they’d appreciate in turn for a recommendation.

Another thing to know is that some people are generally cautious of recommending services they can’t vouch for, since their reputation may be at stake. What you need to do in this case is to prove that the influencer will not regret the decision.

If you have testimonials from past client, they will be very useful at the point.

Influencer marketing is very effective in getting people to know what you do, especially if you choose the influencer correctly, based on your target customers.

4. Search Engine Marketing

Search Engine Marketing means using search engines such as Google to get traffic to your website by having your website show up on the search page when potential clients are searching for a service you offer.

There are two ways of implementing Search Engine Marketing:

Method 1: Organic (SEO):

This involves working on your website’s content to get them optimized for the keywords customers are searching for. SEO isn’t particularly easy and requires a great deal of patience, but if done right, the results will be worth the effort.

For maximum results, your website must be on the first page of Google when people search for your services.

Method 2: Paid (Google Ads):

Unlike Organic SEO, Google Ads helps you get instant results. You can run search page ads and start seeing your website on the first page of Google almost immediately.

Are Google Ads expensive? Well, it depends… I’ll explain:

Google Ads use a billing method called pay-per-click. What this means is that you only pay per click! If no one clicks on your ad, you don’t pay a dime. That’s one of the things that makes this very cost effective.

The other end to this is that if a lot of people click, you would pay more. This is supposed to a good thing. It means many people are interested in the service.

Where the challenge is, is when they visit your website and do not convert. By ‘convert’, we mean they do not become paying customers. So you have to ensure the right people are clicking, that your website makes it easy to get in touch with you and that when they do, you are able to close the sale.

Another plus with Google Ads is that you can specify your budget. You can choose how long you want your ads to run, and how much you want to spend throughout the entire time.

Do note that you would be required to pay in US Dollars, so the conversion rate can also affect how much you send.

Google Ads is quite easy to learn, but to get it right, we suggest you either take a digital marketing training or learn online from Google directly.

5. Social Media Marketing

Last but not the least, one more way to market your web design or digital marketing business is through social media. You can use social media in different ways, and I’ll explain below:

Social Media Management:

This involves posting content regularly to your audience (called followers or fans). You can educate people about your services, share about the clients you’ve worked with, and generally keep them engaged with the content they would like.

If done right, over time, more people will know about your business and get in touch with you once they are ready. The goal is to create relevant content that connects with your audience.

This is a long-term approach but doesn’t cost you any money. Also, on platforms like Twitter, some people ask from time to time that they need web design or digital marketing services. To respond, you need to be present there.

Social Media Ads:

You can run paid ads on social media platforms like Facebook and Instagram to get more people to know about your services. With this, you can start getting requests from people.

Running ads on these platforms is cheap and easy, but so you don’t waste any money, make sure you learn how best to target your audience.


We have shared 5 effective ways you can market your web design or digital marketing business.

As a recap, here they are:

  • Word-of-mouth Marketing
  • Referral Marketing
  • Influencer Marketing
  • Search Engine Marketing
  • Social Media Marketing

We hope you found it helpful and you can use it to start your own business as soon as possible.

But you if you’ll like to learn Web Design or digital marketing, simply click here.

Do you have questions or comments?  Please feel free to leave a reply below.

Digital Marketing Field: Which one Should I Specialize In?

Many people especially beginners see Digital marketing as just one field. What do you think?

First, let’s define what it means. According to HubSpot,

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

As you can see from the definition above, digital marketing has various fields that anyone can choose to specialize in.

For anyone looking to start a career in digital marketing, it’s better you choose a field or two and master it. However, there is absolutely no crime in understanding other fields but do you really want to be a “jack of all trades, master of none?”

That being said, knowing the digital marketing field that will be best for you is very essential if you want to be successful in the digital marketing industry.

This article seeks to give you an insight into different fields in digital marketing to help you choose a field that fits well with your passion and skill set in other for you to become successful in the digital marketing industry.

Ready? Let’s get started.

1. Social Media Management/Marketing

Digital marketing field - social media management

Many brands have a social media presence and use popular social media channels like Facebook, Twitter and Instagram to promote their business.

If you are starting out as a social media manager, then your goal will be to post contents, increase brand awareness, reach more people, build organic followers and engage them.

The marketing aspect involves running paid ads on social media for different campaign objectives like brand awareness, traffic or conversions. You need to have the skills and technical know-how to be able to optimize campaigns efficiently.

2. Search Engine Optimization

Digital marketing field - SEO

When you search for something on google, the results you see on the first page are not there by magic, chance or luck. It’s all down to rigorous on-page & off-page optimization done by SEO experts.

According to Moz,

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

By becoming an SEO expert, your goal is to understand what it takes to optimize websites to rank them on the first page of search engines especially Google for relevant keywords.

It involves a lot of keyword research, link building, writing quality contents and patience to achieve the desired results.

3. Search Engine Marketing

Search Engine Marketing (SEM) is a field most people are not too familiar with. It involves increasing the visibility of websites on search engines through paid advertising. It uses Pay-Per-Click (PPC) which is a quick way to get your website visible.

To be a Search Engine Marketer, you can start by running a free course on Google AdWords and get certified.

4. Email Marketing

Every day, we hear email marketing is dead. Don’t be deceived! It is still one of the most effective ways to convert leads into paying customers. Think of it, how many emails do you receive daily? 10, 20, 50?

Currently, about 235.6 Billion emails are being sent and received monthly. What does this mean? Email Marketing is still in business!

Email marketing allows you to get personal with people, build trust and loyalty.

Email marketing isn’t something every digital marketer can do. But it is a great way to bridge the gap between businesses and customers and ensure they remain connected.

To be an email marketer, you have to master the art of writing catchy subject lines to get people to open your emails. Also, the quality of your emails has to be top notch. If you can add storytelling, even better.

5. Content Marketing

Digital marketing field - content marketing

Content is King! You must have heard this a few times. Content is the present and also the future of marketing.

According to Content Marketing Institute,

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Irrespective of the digital marketing field you choose to specialize in, you must write! Whether it is social media captions, creative ad copies or email newsletters.

However, there are people whose only job is to write all kinds of contents. Articles, blog posts, press releases, newsletters, sales copy, website contents, you name it!

Rather than using content to promote your brand, you are providing quality, useful and educational contents to your readers to educate and help them solve their problems.

A content marketer’s goal is to create valuable contents, use it to increase engagement and drive customers to action.

6. Mobile marketing

It’s safe to say that most people spend a large chunk of their time engaged with their mobile phones. According to Statista, an estimated 4.57 Billion million people own a mobile phone.

Also, 80% of internet users own a smartphone. No wonder mobile marketing is fast becoming an important niche in digital marketing. It has disrupted the way internet users access information. Everything that can be done on desktop or laptops can equally be done on smartphones.

Marketo defines Mobile Marketing as;

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile marketing strategies can be further divided into various types such as: ·

  • App-based marketing
  • In-game mobile marketing
  • Location-based marketing
  • SMS
  • Mobile image/search ads
  • Programmatic ads
  • Augmented reality
  • Beacon marketing
  • QR codes

If you decide to focus on mobile marketing, then there are enough things to learn.

7. Video Marketing

If a picture speaks a thousand words, the number of words videos speak is anyone’s guess. Video marketing means using videos to increase brand awareness, engage users, promote brands, increase traffic and drive more sales.

Some benefits of video marketing are:

  • It increases open, click-through and conversion rates.
  • It increases brand awareness especially if it goes viral.
  • It helps connect to the audience in an emotional way.
  • It works wonders for SEO.
  • It gives you an edge over your competitors.

People are more likely to patronize a brand when they see a video ad than when they see a display ad.

Types of videos that are effective for marketing include:

  • Explainer videos
  • Short films
  • Animations
  • Whiteboards

If you like dealing with anything videos, then being a video marketer may be your calling. They are one of the most sought-after people in the digital industry.

8. Digital Public Relations (DPR)

Public Relations (PR) is still an important part of brand promotion strategy. But now we live in a digital world and traditional PR doesn’t work anymore.

Enter Digital PR.

It means mixing content marketing, social media and SEO with traditional PR tactics to increase visibility.

Unlike advertising or general internet marketing tactics, digital PR relies on organic and unpaid tactics to promote brand awareness and increase brand reach.

As a digital PR strategist, it is your job to bypass the media and convert news into conversions through various digital platforms.

One way to do it is repurposing already published content into videos, blog posts, image quotes, and infographics to drive more engagement. It’s a cool field to delve into and it will only become bigger with time.



We have shared 8 digital marketing fields you can learn and master. We hope you found it helpful and you can use it to make a decision in the digital marketing field you’d like to specialize in.

Remember, you become more valuable if you have other digital skills.

But also remember, “don’t be a jack of all trades!”

If you will like to know about how you can learn digital marketing, simply Contact Us.

Do you have questions or comments regarding the fields we shared? Do you have more fields to share? Please feel free to leave a reply below.

5 Reasons why you need to learn Digital Skills in 2018

It’s no longer secret that we live in a digitalized world. We have things like Self-driven cars, AI robots, flying cars, smart TVs etc. As more and more inventions spring up daily, now is the time to follow the trend and learn as many digital skills as possible to improve your career, earn a better income, reach more audiences, become your own boss and most importantly, become financially independent.

You may be wondering about the kind of digital skills you need to learn to keep up with the technological trends. Some of them include:

  • Web Design/Development
  • Digital Marketing (SEO, Social media management)
  • Video Editing
  • Graphic Design
  • Content Writing
  • Mobile App Development
  • Data Analytics

The best part yet? Anybody can learn digital skills as long as you have the passion, the willingness to learn and a computer system. You don’t need a degree to learn and start earning big.

The reasons below are why acquiring digital skills should be your top priority in 2018.

1. Good Paying Job

There are jobs and there are good jobs. If you are looking to get a good paying job in 2018, then your best bet is acquiring digital skills. As long as you are good at what you do, there will always be the need for your services.

Before, I use to think that there were no jobs so I ended up settling for random, unfulfilling jobs with little pay. This was until I realized the reason why people say there are no jobs is that majority of job seekers are fighting for the same jobs. Now I tell people one simple thing. Acquire one or more digital skills and say bye-bye to unemployment/underemployment. Trust me, I’m a living testimony.

Moreso, as the digital world evolves, so will the need for more & more digital skills. So irrespective of your profession, if you are searching for a job or you need to change an unfulfilling job, acquire a digital skill now!

2. Organizations are Digitally Evolving

Most organizations now know that majority of their customers are on the internet. This is why there is an increase in the demand for websites, digital marketing skills, mobile apps, contents etc. Having one or more of these skills sets you apart from other candidates in the labour market. Even if you have a job, you are more useful to the organization than your colleagues due to your versatility.

Also, organizations are downsizing staffs due to automation. People no longer need to go to banks to make a deposit, transfer money, open accounts etc. So in the nearest future, the ones who will be left with jobs are the ones who take advantage of the digital transformation.

3. Change your Career

Let’s face it! You probably don’t like your job either because you are being over utilized and underpaid or it’s not a career-fulfilling job. I was once in those shoes. But when I found out about digital marketing, I made the bold step to quit my job because there was no time to learn. The rest, as they say, is history.

Don’t get me wrong! I’m not saying you should quit your job as well but if you can dedicate few hours per day or week to learn and perfect one or more digital skills, then you are well on your way to becoming financially independent. You can start as an intern (which was what I did) and work your way up to the top from there.

4. Start/Grow your Business

With digital skills, you can start your own web design, digital marketing or content writing company. The owner of Ckdigital, Mr. Charles Dairo learned web design while he was still in school. Who says you can’t own your own web design company tomorrow. Other notable founders of top digital agencies in Nigeria started by learning as well.

Also, you can use digital skills like digital marketing, content writing, SEO to grow business by creating brand awareness and reaching more people. Rather than pay a large sum of money to agencies to help you grow your business, having digital skills can go a long way in helping you maximize your Return on Investment (ROI).

5. Side Hustle

You have bills to pay, and having one source of income will not pay them all. This is why you need other sources of income. With digital skills, you can work as a freelancer for different organizations and still do your normal day job. There are many freelance sites you can work such as:

Many Nigerians are making thousands of dollars in a month just by freelancing. The amount you make depends on the amount of time you are willing to put in.


it’s now obvious that acquiring digital skills and gaining new qualifications is the key to achieving your dreams in this digital age. Those who take bold steps to learn new digital skills or to upskill themselves will be the ones to reap the benefits of long-term success. Though, all these require adequate planning, training, patience and the passion to succeed.

So whether you are looking to start your career, change your job, grow your business or get a promotion, failure to ignore learning digital skills can have unpleasant consequences in the long run.

Start a digital skills training today and ensure you aren’t left behind.




4 Reasons Why Every Business Owner Should Take a Digital Marketing Training

The internet has become the main channel for getting and disbursing information. Many businesses have replaced traditional marketing with various forms of digital marketing which is simply the promotion of products and services via the internet and other digital channels.

Whether you are a business owner or you are looking to switch careers, you need to take a digital marketing training. Almost every buying and selling today is done via the internet; the online industry has become a platform to boost both large and small scale businesses.

A digital marketing training would guide you as well as save your time and effort in doing it all that is required in giving your business the required digital presence.

Here are some of the reasons why digital marketing should be an integral part of your business:

Better Decision Making

Targeting the right audience is essential in achieving a successful marketing campaign. There has to be a level of understanding as to how and when prospective clients would want to get information about your products or services.

With a digital marketing training, you will learn how to reach out, communicate and understand your audiences which will in turn provide you with informed decisions concerning your business.

Digital Marketing is Cost Effective

A well-executed digital marketing plan is cheaper than other traditional means. It gives your business the clout to advertise effectively against bigger competitors, reach out to a wider audience, generate more income and accurately measure the return on investment, while still staying on budget.

Enhanced Customer Interaction

Social media marketing is an important aspect of digital marketing and it allows business owners to reach out to their customers with updates and new products in real time. Consumers are most likely to follow or purchase from companies that encourage feedbacks and trust companies with a clear intent and digital presence.

Lead Delivery and Conversion

Digital marketing goes beyond generating traffic to your sales pages. You also need to be able to convert the incoming traffic into leads, followers, subscribers or sales based on the conversion goal of your business.  Without a proper training, all your digital marketing efforts might not yield the required results.

Here at CKDigital, we offer digital marketing training to both large and small business owners at a very affordable rate, click here to learn about our digital marketing training.








Best Digital Marketing Training Centre in Lagos, Nigeria

The impact of Digital Marketing in the modern-day business world cannot be overemphasized. It has created an avenue for an interrelationship between existing and potential buyers and sellers of products or ideas.

It is therefore necessary to be savvy of the fundamentals and rudiments of Digital Marketing in other to obtain a competitive advantage in the market. This is why you should join CKDigital Academy for your digital marketing training as soon as possible.

CKDigital Academy is distinguished far above others and will provide you with all the help and support needed to become a certified digital marketer. You will be trained on:

1. Social Media Marketing

This is an integral part of digital marketing. With this training, you will learn how to use Instagram, Facebook, Twitter and other social media platforms to impel huge traffic, attention and brand recognition for businesses.


2. Email Marketing:

Email marketing is highly cost effective when  compared with other aspects of digital marketing and it allows you to market products, ideas and also build customer relationship. Our digital marketing training entails how to create email lists, design opt-in pages, set up auto-responders and so on.


3. Blogging and Content Marketing

You will not only learn how to set up a blog but also how to manage it effectively and make a residual income from it. You will also be trained on how to deliver high quality contents that can be used to market products and services.


4. Search Engine Marketing

The use of search engines as a marketing tool helps in the promotion of websites by enhancing their visibility. You will be taught various ways by which you could use Search Engines such as Google, Yahoo and Bing to generate lots of FREE and targeted traffic.


Training Requirement

CKDigital academy has made digital marketing a lot easier as no previous experience in marketing is required. Training will be conducted by a team of experts in a highly practicable manner which implies you will be required to put into use all you have been learning at the course of the training.

At the end of the training, you will be required to create a digital marketing plan and you will have had the proficiency of a professional digital marketer.



CKDigital takes into account the comfort and busy schedules of its existing and potential trainees and as such, our training is for 6 Weekends (Saturdays and Sundays) only.


Cost of Training

Training fee is Ninety-nine thousand Naira (#99,000), payable in installments.


CKDigital has worked with different local and international companies in achieving their marketing goals. The training instructors (Mr Charles Dairo and Mr Akinyemi Olalekan), have vast experience and the requisite sets of skills and certifications required to impact the accurate and adequate knowledge of the Digital Marketing world.

To Learn more about our digital marketing training, CLICK HERE

Best Website Design Training Centre In Lagos, Nigeria

Would you love to learn how to design and build websites? When it comes to learning how to build and design web pages in Lagos state, the best place to go to is CKDigital Academy.

CKDigital Academy is owned by CKDigital, one of the foremost web design companies in Nigeria. The company is made up of a team of qualified Web designers and Developers with several years of experience.

Unlike some other companies that teach web design in an unrealistic period, our web site design training program is weekend-based and it spans for a period of three months. The training program is also conducted in a serene and conducive environment.

It doesn’t really matter whether you are a student, business owner or employee, the web design training is very flexible, and you might decide to even switch careers after the training. The maximum number of students in each training session is 15, this is to allow for effective and intensive practical learning.

You also have the opportunity to automatically become an Intern in CKDigital upon completion of the training. Aside that, you are entitled to Certificate of Proficiency in Web Design upon completion of the training Program. The curriculum that is being used is of international standard, and some of what you will learn during the program include:

  • UI/UX Design
  • WordPress Web Design
  • Front-end Development – HTML5 + CSS3 + JS

CKDigital web design training is currently anchored by  Mr Charles Dairo and Mr Omeiza Owuda. The Duo have over 8 years of experience in building and teaching web design. Over the years, they have designed over 300 corporate and eCommerce websites for local and multinational Companies.

Training Requirement

You should have a basic knowledge of how to use a computer. You should also have your own laptop.


The web design training is for a period of three months, weekends only.

Training Fee

120,000 Naira Only (Installment Payment Available)


To Learn More About the Web Design training program, Click Here