With hundreds of billions of dollars spent on digital advertising on an annual basis, it is no longer news that digital marketing is one of the major growing economies.
Research shows that digital advertising is growing faster than traditional advertising and therefore providing more employment opportunities.
A good number of people with foresight are getting on the train every day and the space of digital marketing can only get bigger and better.
If you happen to be one of the sharp minds who have the will and drive to kick start and continuously build a career in digital marketing, then there is no better time to start than now.
In this article, we have compiled 5 major tips to guarantee a solid foundation in a digital marketing career.
5 tips to Guarantee a Great Career in Digital Marketing
1. Willingness to learn
Digital marketing, being a vast and an all-encompassing profession requires passionate and self-motivated individuals.
People with the great passion they say can make the impossible happen. – Anonymous
You will do so well if you are passionate about what you have chosen to do. As you learn and grow, you might want to specialize in two or three areas which you find more interesting.
But the passion and willingness to grow by giving your all to learn would give you an edge in the world of digital marketing.
One of the steps you can take to prove your willingness to invest in yourself is to enroll in a digital marketing academy for a solid foundation in your digital marketing career.
2. Relevant Networking
To start off a career in digital marketing with a solid step, there is the need for you to network with people who have gathered experience in the field and can, therefore, provide some sort of mentorship.
This will help you grow faster and also expose you to opportunities you may not have realized even existed.
You have to surround yourself with people you perceive to have been in the profession for long that are more talented and experienced than you are.
Here are ways to get started:
- Attend digital marketing seminars, training or conferences.
- Join groups on Facebook, WhatsApp or LinkedIn.
- Join forums like reddit, Nairaland, Quora etc.
- Read articles and leave comments on medium.
You’ll always meet new people in the industry with dynamic insights to digital marketing. Take advantage of it!
3. Personal development
With the dynamic nature of the profession, learning is an ongoing process and therefore, professionals are required to go the extra mile to be updated on the cutting edge processes in the industry.
For you to keep up in the space of digital marketing, there’s the need for you to make personal research by consuming online materials in order to at least understand the industry jargon such as SEO, SEM, USP, PPC and many more.
These acronyms are greatly used in the planning, execution, and analysis of digital marketing campaigns and little or no knowledge of the industrial terms will cut you back in conversations and project executions.
One of the sites you could visit for updates in the field of digital marketing is Quicksprout.
4. Be tech-savvy
We all know the consequences of being a jack of all trades but master of none. However, having basic knowledge in other areas of technology would help you to make great digital marketing strategies.
Digital marketing is vast and since you cannot outsource everything, it would be wise to know something about other aspects in the digital ecosystem. This would even give you leverage over other beginners who are less technically minded.
Other relevant tech skills you can acquire include:
5. Get Trained and be Professionally Certified
To really stand out among contemporaries in the space of digital marketing, a bold step you need to take is to register for online digital marketing courses or by enrolling in intensive offline training.
This will go a long way to boost your confidence as you’ll get to work on real-life projects and be exposed to real-time mentorship from facilitators who’ll take you by the hand and show you how it’s done.
A quick summary of what we have learned so far. To have a solid foundation in a digital marketing career, you need to checklist the following:
- Willingness to learn
- Relevant networking
- Personal development
- Be tech-savvy
- Get trained and be professionally certified
We are certain that if these points are checked, you’ll definitely stand out among peers in the industry.
If you have other ideas you think should be added to the list, kindly drop them in the comment section below.