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Category: Web Design

Web Design Business: 5 Important Things To Know Before Starting

Every day, more businesses take their first step in owning a part of the internet – building a website. With the daily increasing number of businesses going digital, it is still outnumbered by businesses who operate brick and mortar but do not have a presence online.

This is enough point to prove that the world doesn’t have enough web design businesses yet. As a person with web design skills, you may want to start getting clients for yourself as a side hustle or become a full-blown business owner. If you fall into any of these categories, this article is just the right thing for you to read.

Although, the idea of starting and maintaining a typical business may seem difficult at first. However, the benefits often measure up to the efforts put in.

For many businesses that now realize that the more effective way of reaching potential and existing customers is the internet, position yourself as the problem solver who builds their website for them.

Here are 5 important things you need to know before starting a successful web design business.

1. Create a personal/portfolio website

This should make sense straight away. You must have heard of a syrup vendor who coughs as he markets his products in a commercial vehicle right? That says it all.

How would you expect anyone to trust you with building their website for them if you don’t have one? It goes beyond giving the impression that you can build a website.

The first thing anyone will judge you with is the standard of your website. It is also a means of showcasing your previous projects, client’s testimonials, press reviews as well as your unique selling propositions.

You don’t need to talk directly to prospective clients all the time. Having a website will sell for you even in your absence.

2. Defining your market

This is as important as the first because, truthfully, the only way a business will grow is with the frequent inflow of customers. In the case of web design, it goes beyond having customers, it also covers making customers your advocate in the market.

Other things that you can do is having an in-depth understanding of your target market, their pain points, reasons for owning a website, what value a website would bring to their businesses as well as the possible advantages it will give them over their competitors that are not capitalizing on.

Having this knowledge will make prospective clients perceive your expertise and this will also put you on top of their minds as regard web design.

3. Determine your charging rates

For a new business, getting clients to pay the standard industry fee can be a difficult task. More often, the marketing strategy used by new entries into a market is discounted prices.

They attract customers and over time, they are able to increase their profits. Acquired customers won’t live because change sometimes might just be too expensive plus may not worth it. Besides, there are other ways to retain customers than giving a discounted price.

You may want to consider charging based on the project to be executed and not the per hour. The reason being that most workers turn to freelancers or start their own business because they want a more flexible work nature. Charging based on projects will allow you to work at your own pace which often encourages creativity.

4. Branding

In a world characterized by competition, you want a distinctive name, image, color and voice that people can easily trace to you. In this time and age, branding is the only way people know that you are intentional about what you are doing.

It has its way of implying business authenticity and perpetuity. Talking about your website, social media pages, business cards, etc. you need consistency in passing across your brand message to your clients.

The costly mistake you can make in business, especially in the digital world is being inconsistent. Build for yourself a good business brand as well as a personal brand because it’s not about what you know but what people know that you know.

This will go a long way to become a top of mind among your target audience. In no time, you won’t need to personally pitch to clients as other elements of your business such as branded items and words of mouth will work around the clock for you.

5. Promote

For most businesses, the primary essence for online presence and management is to create awareness. With your website up and running, market defined, pricing strategy determined and brand identity ascertained, you are ready to take on the world. You already have more than what an average web design expert has.

You can start with creating an online presence for small businesses you know; these businesses will serve as your portfolio which you can upload on your website and showcase to clients when you go for a pitch. You can also expect these businesses to refer other businesses to you.

Social media is also a proven way to promote your business. It’s basically the art of taking your business to where your prospective clients hang out. You can join a design community to learn from other professionals as well as leverage the comment section to share your educated views on the topic and make yourself known.

It is also good for personal branding which is also a way to give prospective clients the impression that you know what you are doing.

Blogging which is a way of sharing relevant and valuable knowledge based on your expertise will also go a long way in making you a thought leader in your industry.

When people visit your site and they are able to find answers to what boggles their mind, they don’t need you to pitch to them before reaching out to you because you are already seen as an expert.

You can make research on the types of topics that trend in your industry or just use your creativity and assume the place of customers by thinking of what questions they would like to be answered. In no time, Google will notice your site provides answers to question and the reward will be increased suggestions to search engine users.


With all the steps listed above followed, you will be able to create a successful web design business with a solid foundation.

Taking all steps at once may be overwhelming. A gradual approach will ensure you are not stressed out and enable a strong and distinct web design business.

5 Effective Ways to Market Your Web Design or Digital Marketing Business

So you now have web design or digital marketing skills, and you are ready for business. Great!

Next is to make money. However, to make money, people must first know your business exists. That’s where marketing comes in.

In this article, we’ll share 5 effective ways to market your web design or digital marketing business for increased sales.


First Things First – The Basics

Before proceeding with the steps here, you must already have the following:

  1. The skills: Don’t start marketing if you aren’t sure you can deliver. Build your skills, and practice till you’re comfortable with your skills. You can enrol in our academy to learn web design or digital marketing.
  2. Your portfolio website: This must contain:
  • Information about how you can help clients.
  • Information or case studies about clients you’ve worked with.
  • Contact information.
  • A form that potential customers can fill.
  1. Your social media accounts: At least, you should have social media accounts on:
  • Facebook
  • Twitter
  • Instagram

Now that we’ve covered the basic things you need,  here are 5 effective ways to manage your Web Design/Digital Marketing business.

1.Word-of-Mouth Marketing

This is the most effective method to market your business. How do you do this? Simple! Tell everyone you know about the services you offer.

Tell your friends, family members, people at work (if your business is a side hustle), people at your church or mosque, people you meet at events, your friends on social media, your phone/WhatsApp contacts, … you get the point, right?

What you need to understand is this: Even if these people are not in need of your service at the moment, don’t be bothered. It’s just a matter of time before they will know someone who is. And guess who they’ll recommend? That’s right… You!

Why is this effective?

The reason is that people tend to trust recommendations from people they know already. So, if your friend recommends you to a friend, it’s easier to get that deal. There’s also usually less competition when using this strategy.

So get right to it. Start telling people about your web design or digital marketing service!

2. Referral Marketing

Closely related to the first, this method involves getting people that trust your service to refer those that will be interested.

How can you implement this? Not to worry, I’ll even explain two ways:

Referral Method 1 – Your Clients:

If you work with a client (and of course, deliver a good service), you can simply ask the client to refer you to their friends who may be in need of your service.

Most of the time, you don’t need to promise them anything in return. If they are satisfied with your service, they will be pleased to recommend you to others.

However, to make the offer even more irresistible, you can add a sort of reward. This could be a small free service, such as free domain renewal or free SEO audit, or free technical support for a month… whatever you can do easily.

Referral Method 2 – Your Fans:

This method is to get your fans (or anybody for that matter) to refer people to you. To achieve this easily, there should be a monetary reward (a commission) for every client referred to you that pays for your service.

You could define a percentage, say 5%, that they will get if they refer a client to you. Many people are motivated by financial rewards, so.

Would you be running at a loss if you do this? Not necessarily. You may simply factor in the commission into your pricing. Everybody wins!

3. Influencer Marketing

When people hear the term ‘Influencer Marketing’, they usually think it’s complicated. It’s actually not. It simply involves getting someone that is already trusted by your target customers to recommend your service to them.

It’s sort of like a combination of word-of-mouth and referral marketing, except that you are not the one talking to people directly. It’s someone they trust and respect that is talking about your service to them.

This works best if you are targeting a particular niche. For instance, assuming you services to fashion designers, and there’s a particular person (influencer) that many fashion designers respect and follow on Instagram, you could reach out to this influencer, build a relationship with him/her, introduce your service to the person, and ask for the referral.

Here’s one thing you need to know: Some people make money from being influencers, so they may not speak about your service to their audience without a price. Sometimes, the prices aren’t monetary. You could offer a service they’d appreciate in turn for a recommendation.

Another thing to know is that some people are generally cautious of recommending services they can’t vouch for, since their reputation may be at stake. What you need to do in this case is to prove that the influencer will not regret the decision.

If you have testimonials from past client, they will be very useful at the point.

Influencer marketing is very effective in getting people to know what you do, especially if you choose the influencer correctly, based on your target customers.

4. Search Engine Marketing

Search Engine Marketing means using search engines such as Google to get traffic to your website by having your website show up on the search page when potential clients are searching for a service you offer.

There are two ways of implementing Search Engine Marketing:

Method 1: Organic (SEO):

This involves working on your website’s content to get them optimized for the keywords customers are searching for. SEO isn’t particularly easy and requires a great deal of patience, but if done right, the results will be worth the effort.

For maximum results, your website must be on the first page of Google when people search for your services.

Method 2: Paid (Google Ads):

Unlike Organic SEO, Google Ads helps you get instant results. You can run search page ads and start seeing your website on the first page of Google almost immediately.

Are Google Ads expensive? Well, it depends… I’ll explain:

Google Ads use a billing method called pay-per-click. What this means is that you only pay per click! If no one clicks on your ad, you don’t pay a dime. That’s one of the things that makes this very cost effective.

The other end to this is that if a lot of people click, you would pay more. This is supposed to a good thing. It means many people are interested in the service.

Where the challenge is, is when they visit your website and do not convert. By ‘convert’, we mean they do not become paying customers. So you have to ensure the right people are clicking, that your website makes it easy to get in touch with you and that when they do, you are able to close the sale.

Another plus with Google Ads is that you can specify your budget. You can choose how long you want your ads to run, and how much you want to spend throughout the entire time.

Do note that you would be required to pay in US Dollars, so the conversion rate can also affect how much you send.

Google Ads is quite easy to learn, but to get it right, we suggest you either take a digital marketing training or learn online from Google directly.

5. Social Media Marketing

Last but not the least, one more way to market your web design or digital marketing business is through social media. You can use social media in different ways, and I’ll explain below:

Social Media Management:

This involves posting content regularly to your audience (called followers or fans). You can educate people about your services, share about the clients you’ve worked with, and generally keep them engaged with the content they would like.

If done right, over time, more people will know about your business and get in touch with you once they are ready. The goal is to create relevant content that connects with your audience.

This is a long-term approach but doesn’t cost you any money. Also, on platforms like Twitter, some people ask from time to time that they need web design or digital marketing services. To respond, you need to be present there.

Social Media Ads:

You can run paid ads on social media platforms like Facebook and Instagram to get more people to know about your services. With this, you can start getting requests from people.

Running ads on these platforms is cheap and easy, but so you don’t waste any money, make sure you learn how best to target your audience.


We have shared 5 effective ways you can market your web design or digital marketing business.

As a recap, here they are:

  • Word-of-mouth Marketing
  • Referral Marketing
  • Influencer Marketing
  • Search Engine Marketing
  • Social Media Marketing

We hope you found it helpful and you can use it to start your own business as soon as possible.

But you if you’ll like to learn Web Design or digital marketing, simply click here.

Do you have questions or comments?  Please feel free to leave a reply below.

Best Website Design Training Centre In Lagos, Nigeria

Would you love to learn how to design and build websites? When it comes to learning how to build and design web pages in Lagos state, the best place to go to is CKDigital Academy.

CKDigital Academy is owned by CKDigital, one of the foremost web design companies in Nigeria. The company is made up of a team of qualified Web designers and Developers with several years of experience.

Unlike some other companies that teach web design in an unrealistic period, our web site design training program is weekend-based and it spans for a period of three months. The training program is also conducted in a serene and conducive environment.

It doesn’t really matter whether you are a student, business owner or employee, the web design training is very flexible, and you might decide to even switch careers after the training. The maximum number of students in each training session is 15, this is to allow for effective and intensive practical learning.

You also have the opportunity to automatically become an Intern in CKDigital upon completion of the training. Aside that, you are entitled to Certificate of Proficiency in Web Design upon completion of the training Program. The curriculum that is being used is of international standard, and some of what you will learn during the program include:

  • UI/UX Design
  • WordPress Web Design
  • Front-end Development – HTML5 + CSS3 + JS

CKDigital web design training is currently anchored by  Mr Charles Dairo and Mr Omeiza Owuda. The Duo have over 8 years of experience in building and teaching web design. Over the years, they have designed over 300 corporate and eCommerce websites for local and multinational Companies.

Training Requirement

You should have a basic knowledge of how to use a computer. You should also have your own laptop.


The web design training is for a period of three months, weekends only.

Training Fee

120,000 Naira Only (Installment Payment Available)


To Learn More About the Web Design training program, Click Here