Having a digital skill is one of the smartest ways… scratch that. It is the smartest way to invest in yourself. A lot of benefits come with being able to work in one or more offices in the digital industry.
Although, the most important benefit is subjective. For some people, it is the fact that digital is not going anywhere, it can only get bigger and better. For others, it could be that it pays well, or that it requires little capital to start.
People will always have different views when it comes to the benefits, and the list is endless. Nevertheless, the digital industry has a unique feature in which no other industry can ever emulate – flexibility.
Digital skills keep increasing in value because almost every business wants to include digital strategy in their marketing efforts. Consider yourself fortunate that you possess a digital skill, and if you are not on the train yet, enroll for a Digital skill training now! It will be the wisest decision you’ve ever made.
The industry is so broad, just anyone can fit in. Depending on your likes, prior experiences, and personality, you can choose:
Having learned one or more of these skills, the ideal “next phase” is to start getting ROI as soon as possible right? Sadly though, some people still find it difficult to get a good-paying job or get clients to patronize them.
Many people just don’t know how to get their first client. Ideally, no one will want to outsource a job to you just because you claim to know-how. They will want to see projects you have worked on to at least see what you are capable of doing. Most companies request previous work experience as part of recruitment requirements.
Whether you are planning to learn a digital skill this year, you have a skill already but you are finding it difficult to get reasonable patronage or you are employed but wouldn’t mind using your skill to generate another source of income, this article will teach you how to get your first client and build yourself an outstanding portfolio.
1. Promote your skill
The most important thing after learning a skill is to create the awareness that you have added more value to yourself, and there is no better way to do that than to inform your friends and family.
More often than not, your first few clients are people you know. Everyone has someone who runs a local business. Irrespective of the niche, digital can always make it better. Nothing beats that.
You may have to first render your services on the basis of sharing returns from ROI generated by your digital strategy. You need not worry about transparency because if there’s only one thing that’s true about digital investments, it will be that every effort is traceable. When they see that it works, they will become return customers and as well introduce other people to you.
This will work for just any digital skill. For a graphic designer, you can start by creating awesome birthday designs for your friends or relative. Be sure to credit yourself in the design and share it with them as a present. They will share it across their social media pages, their friends whom you do not know will download the image and share on their pages/status too.
You know where this is going right? You can’t fathom the amount of impression one graphic design work get. In no time, some people will trace the image back to you and voila! You are in business already. You also should not underestimate the power of networking.
Reach out to people who have been in the profession longer than you to gain insight and be open to other opportunities. Most professionals get more works than they can handle and are always willing to share tasks with one another, but they can’t share with you if they don’t know you. Awesome right? There’s more.
2. Plan and execute fake projects
We interviewed a UI/UX professional in one of our articles, and we asked: “how long did it take you to learn this skill”? He responded by saying “I’m still learning”. He’s been doing it for 5 years! What does that mean? Completing a training session doesn’t make you an expert.
You have to practice, practice and practice. For designers, your way of building a good portfolio for yourself after acquiring the skill is to work on self-assigned projects. You need to stretch your creativity and keep doing it till it becomes a lifestyle.
In the digital industry, you only learn by doing i.e. reading a whole lot of blog posts, watching online tutorials and registering for courses online won’t make you perfect. It explains why it’s called digital “skill” and not digital “knowledge”.
3. Create and promote your brand
There are probably tens or hundreds of individuals who have the same skill as you in your local geography. You need to make yourself distinctly identifiable among the competition.
Think about it, when someone wants to recommend your service to someone, you don’t want them saying “some guy”. You get the ide right? You need a distinctive name, look, voice, and feel that will be easily associated with your service – Branding.
According to studies, you are not supposed to use the name you answer. C’mon! be creative, isn’t that what digital is all about? Of course. Think of a photographer whose brand’s name is – Imagenation. wouldn’t you want to patronize him; it gives the impression that he’s an expert.
No pressure! You can as well use your nickname or just be creative about the name you answer and you have for yourself an awesome brand identity.
The power of social media, nothing compares to it. With social media, a firm of 5 staffs can compete with a firm of 100 staffs in the same industry. Don’t be surprised if the former leads the online market. Common ground! That’s one of the awesome benefits of online marketing.
Everything that has been said before now will not make much sense without your brand’s presence on social media. Talking about promoting your skills, designing fake projects, creating a brand identity and other things mentioned, they all can be optimized only by sharing your portfolio online for people to see.
Instagram is known to have the highest engagement, not sidelining other platforms. You should ensure people see your amazing works such that when they have a problem you can solve; you will just be a DM or call away.
Nothing beats having multiple sources of income, it is the fastest and surest route to financial freedom.
What use is an in-demand skill if you are unable to optimize its value for economic value. Plus, you will be helping businesses and people succeed as well as make their lives easier.
Follow the guides provided in this article and be sure to not only make more money but also be known as a thought leader in your niche.
If you have any questions, kindly leave a comment below.